1) Proper marketing requires–
a) Planning
b) Sympathy
c) knowledge of Products
d) 1 and 2 both
e) 1 and 3 both
Ans e
2) Marketing information means:-
a) Knowledge of companies
b) Cross-country information
c) knowledge of related markets
d) Selling to existing customers
e) None of these
Ans c
3) Market Research is needed:-
a) For extra service charges
b) For levy of VAT
c) For good customer service
d) For effective selling
e) There is no need for Market Research
Ans c
4) 4P’s of Marketing means:-
a) Primary Marketing Techniques.
b) Person.Place,Product and Promotion
c) Promoting Authority.
d) Purpose,Place,Passion and Product
e) None of these
Ans b
5)Market Segmentation means:-
a) Dividing the market into various groups
b) Segmentation by Age
c) Segmentation by tastes
d) Segmentation geographically
e) All of the above
Ans e
6) Bank Marketing is necessary due to:-
a) Globalization
b) Recession
c) Merger of banks
d) Shortage of resources
e) Selling various different items in Banks
Ans e
7) Customization means:-
a) Designing Products to suit the company
b) Designing Strategies to suit the company
c) Designing Products to suit individual customers
d) All of the above
e) None of these
Ans d
8) Product mix means:-
a) Distributing a mix of products
b) Collectings ideas to sell better.
c) Satisfying the customers
d) Bundle of products required by the customer
e) various products designed by the company
Ans e
9) Selling skills are judged by :-
a) Number of goods sold
b) Amount of Profit earned
c) Number of customers convertedd
d) All of the above
e) None of these
Ans d
10) Rural Marketing involves
a) Selling to Rural banks
b) Selling by Rural banks
c) Selling to Rural customer
d) Arranging industrial exhibitions
e) All of the above
Ans e
11. Market Expansion means—
(A) hiring more staff
(B) firing more staff
(C) buying more products
(D) buying more companies
(E) None of these
Ans : (E)
12. A series of instructions that tells a computer what to do and how to do it is called a—
(A) program
(B) command
(C) user response
(D) processor
(E) None of these
Ans : (A)
13. Effective marketing helps in—
(A) developing new products
(B) creating a competitive environment
(C) building demand for products
(D) All of these
(E) None of these
Ans : (D)
14. Which is the part of a computer that one can touch and feel ?
(A) Hardware
(B) Software
(C) Programs
(D) Output
(E) None of these
Ans : (A)
15. A Call in Marketing means—
(A) to phone the customers
(B) to visit the customers
(C) to visit the marketing site
(D) to call on prospective customers
(E) None of these
Ans : (D)
16. Delivery Channel means—
(A) maternity wards
(B) handing over the products to the buyers
(C) places where products are made available to the buyers
(D) All of these
(E) None of these
Ans : (C)
17. Processing involves—
(A) inputting data into a computer system
(B) transforming input into output
(C) displaying output in a useful manner
(D) providing relevant answers
(E) None of these
Ans : (B)
18. One of the following is a target group for the marketing of Internet Banking.
(A) All the customers
(B) All the educated customers
(C) All the computer educated customers
(D) Only creditors
(E) All of these
Ans : (C)
19. Innovation mean—
(A) Product Designing
(B) New ideas
(C) Impulse
(D) Both (A) and (B)
(E) None of these
Ans : (D)
20. One of the following is a target group for the marketing of educational loan.
(A) All the customers
(B) Students
(C) Only poor students
(D) Students having promising educational track record
(E) All of these
Ans : (B)